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This site offers clear and comprehensive information about framing, providing clients with a thorough understanding of the process and available options. It aims to help clients make informed decisions by outlining key steps, techniques, and considerations involved in framing projects, ensuring they feel confident and knowledgeable throughout their experience.

Framing involves presenting information in a way that influences perception and interpretation.

Different framing can activate various cognitive biases, affecting decision-making processes.

Framing techniques are widely used in marketing, politics, and communication to shape audience responses.
- - Definition - The way information or issues are presented to influence perception.
- - Purpose - To shape interpretation by highlighting certain aspects over others.
- - Techniques - Using language, imagery, and context to guide audience understanding.
- - Impact - Affects decision-making, opinions, and attitudes toward a topic.
- - Application - Commonly used in media, politics, advertising, and communication strategies.
Framing work generally involves the process of defining the scope, objectives, and key aspects of a project or initiative to establish a clear understanding among stakeholders. It includes identifying the core issues, setting boundaries, and determining the desired outcomes to guide subsequent planning and decision-making. When evaluating requests for framing work, important details to consider include the specific goals of the project, the context or background information provided, the intended audience or stakeholders involved, and any constraints or resources available. Clarifying these elements helps ensure that the framing aligns with overall objectives and facilitates effective communication and implementation.
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